Today is Amazon Prime Day and Amazon Prime Day is made up. It’s not a thing - it doesn’t commemorate anything and neither 21 or 621 are even Prime numbers. I checked.

I have no idea how or why it started but here’s how I imagine that first meeting going:

To be exceptional at anything, you need to benefit from asymmetric upside.

I find it helpful to put this in hourly terms. Your “average hour” needs to move you significantly closer to a goal than someone else’s average hour. If it doesn’t, you’ll just spend your life treading water alongside everyone else.

I instinctively didn’t like Tony Robbins.

I had no reason to have an opinion on Tony Robbins, but I’d seen clips of him holding people in his massive hands with his massive jaw sticking out strolling barefoot across red hot coals and it all just seemed like a lot.