How to anchor your year with a Misogi - a challenge so demanding and transformative that it leaves a permanent mark, like a boulder dropping on the hood of an old Cadillac.

A new entry to the Never Works List: Moderation.

Making decisions is hard. Here’s a framework to help make them easier and keep your business on track.

For early growth, in-person hustle beats digital scale. Here’s how to make it count.

A provocative prompt to clarify your real value—and pressure-test whether your offer is strong enough.

An approach to help you make use of the small calendar gaps you have throughout the day.

Your customer’s attention is finite — this helps you frame your messaging so it earns its slice.

Some decisions are reversible, some aren’t. Knowing the difference helps you move faster and worry less.

You won’t figure it all out upfront — momentum and clarity come from doing, not planning.

A practical mindset reset: list what you don’t want in your business to sharpen focus and avoid regret.

How to pair AI with hands-on effort to quickly launch a lightweight, high-touch MVP.

A metaphor for customer memory and emotion — and how to use both to shape better experiences.

Every choice you make is a vote — are you consistent in your voting?

A fast filter for weeding out startup ideas that sound good but fall apart under pressure.

If no one would gladly overpay for your product, it’s not solving a painful enough problem — here’s how to test that.

If a problem has existed for a long time, it’s likely to stick around — here’s how to use that to your advantage.

A modular time management tool for staying productive even when your schedule has lots of small gaps.

Not every season is for sprinting — this reframes productivity through the lens of timing and capacity.

Deadlines, demos, and stakes make things real. This is how to create pressure that drives momentum.

A no-excuses method to reclaim 2.5 hours a week for focused work that actually moves the needle.