Articles from the newsletter

Want what founders have called “the best startup content on the planet”? Sign up for regular articles delivered via email or read on for a few past favorites.

Brian Scordato Brian Scordato

Famous to the Family: The Formula Cropped Used to Grow Fast

When I interviewed Jess DiDonato for my startup accelerator Tacklebox, I saw another smart entrepreneur who’d identified a problem. I meet lots of those. But what I wasn’t able to foresee was just how easy she’d be able to make the early-stage startup experience look–to the point where she frustrated the hell out of the other founders.

Read More
Brian Scordato Brian Scordato

The Storytelling Secret Founders Can Learn From Mario Brothers

Growing up, I wasn’t allowed to watch TV or play Nintendo on weekdays. This was a real problem, because of the handful of things that mattered to 8-year-old Brian, saving a fictional princess from an evil turtle named “Bowser” topped the list.

Read More
Brian Scordato Brian Scordato

How to Build Magical Products

The best present I ever got was from my mom on my seventeenth birthday. It was a green, football-shaped dongle called the Sony eMarker. I’ve never met anyone who had one or even remembers it. I was beginning to think I’d dreamt it up until I found pictures of it on Google and a blog review from 2000.

Read More
Brian Scordato Brian Scordato

Give Your Product a Beard

My friend John is a good looking guy. Not over the top good looking, but solid. I’d give him an “8.”

Read More
Brian Scordato Brian Scordato

Weight Weight, Don't Tell Me: How an Unknown Founder Raised $5mm on Kickstarter with Heavy Blankets

Gravity, the self-described “weighted blanket for sleep, stress, and anxiety,” recently raised over $4.7 million on Kickstarter. Maybe the product’s developers meticulously orchestrated this awareness strategy, or maybe they just fell ass-backwards into it. It’s so well-done I’m inclined to believe it’s the former, but who knows?

Read More
Brian Scordato Brian Scordato

You're Ruining Your First Interaction with Your Customers

The first interaction with a customer is hard, and sometimes pretty terrifying. You’ve got about six seconds to pique your customer’s interest, and to prove you understand something substantial about them. Six seconds to earn another six seconds, then another.

Read More
Brian Scordato Brian Scordato

Give Your Startup a Chance by Doing Less

Startups are counterintuitive. When I was working on my first startup, I looked at the competition and thought “I need to do everything they do better than they do it, I need to do do a few things they don’t do, and, for good measure, I need to walk my customer’s dog.”

Read More

Idea to Startup

Listen to the podcast

Most of our members start out as podcast listeners. It’s been called “10x more helpful than anything I learned at my MBA,” and “by FAR the best podcast for early-stage entrepreneurs.”