Ep. 6: INTERVIEW - Ben Conniff on Building Luke's Lobster

Ben and Luke, the founders of Luke’s Lobster, knew how to make a killer lobster roll when they decided to start Luke’s Lobster, a lobster shack in the East Village in 2009. They didn’t know much else. Ben talks through how they were able to build an incredible company with locations all over the globe while keeping sustainability as a top priority. We focus on the early days, discussing tactics and learnings that will be extraordinarily helpful for our early stage founders. 

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Brian Scordato
Ep. 5: How to Choose the Right Customer

There’s one decision that early stage founders make that can drastically tip the tables in their favor.  This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. 

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Brian Scordato
Ep 2: INTERVIEW: Joey Cofone on Building Baron Fig

We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. 

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Brian Scordato
Ep 1: Start Here

Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference. This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea.

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Brian Scordato
Teaser: Idea to Startup

In our first episode of the Idea to Startup podcast, Tacklebox’s founder, Brian Scordato introduces season 1 which is all about helping idea-stage founders build the foundation for a great business.

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Brian Scordato